Content
Content built to rank on Google and get cited by AI.
Content still has to earn a Google ranking — but now it also has to be structured clearly enough for an AI model to extract, trust, and cite. We write for both from the start, instead of retrofitting content after the fact.
Written to rank and written to be cited
Good SEO content and AI-citable content share the same starting point — genuinely useful, well-researched writing — but AI-citable content adds a layer of structure on top: clear answers stated plainly, defined entities, scannable formatting, and facts an AI model can lift with confidence.
Every piece we produce is written from scratch for your business — no recycled competitor copy, no thin AI-generated filler. We use AI tools to speed up research and drafting, but every piece is edited, fact-checked, and shaped by a person before it publishes.
What's included
- Content strategy & topic research
- SEO-optimized blog articles & landing pages
- Content restructuring for AI extractability
- Editorial calendar & publishing cadence
- On-page optimization for existing content
- Performance tracking & content refreshes
How it works
A four-step process
Research-driven, human-edited, built to last.
Research
We identify the topics your customers actually search for.
Plan
We build an editorial calendar prioritized by impact.
Write
We draft, fact-check, and edit every piece for accuracy and voice.
Optimize & Publish
We structure for SEO and AI-extractability, then publish and track.
FAQ
Common questions
Both — we handle strategy, research, writing, editing, and publishing. If you already have writers, we can also work strategy-only and hand off briefs and structure guidance instead.
We structure content with clear, directly-stated answers, defined entities, scannable formatting, and supporting schema markup — the signals AI models use to decide what's trustworthy and easy to cite.
Cadence depends on your plan and goals — we'll agree on a realistic publishing schedule during strategy and build the editorial calendar around it.
Yes — we can provide strategy, briefs, and structure guidelines for your in-house writers, or handle production end-to-end. Whichever fits your team.
Ready for content that ranks and gets cited?
Get a free audit of your current content and where the biggest gaps are.