Technical & Local SEO
The technical foundation most agencies never touch.
Content and links can't overcome a site search engines can't crawl or customers can't find nearby. We fix the technical issues that quietly cap every other SEO effort, and build the local presence that gets you found in your actual market.
Two problems, one root cause
Technical SEO and local SEO look like separate disciplines, but they share a root cause: search engines and AI crawlers need to be able to find, understand, and trust your site before anything else matters. Slow pages, broken crawl paths, missing schema, and inconsistent business listings all undermine that trust in different ways.
This is the work we lead with on almost every engagement — it's the foundation everything else, including AI-search optimization, is built on. Skipping it means every other investment underperforms.
What's included
- Technical SEO audit — crawl errors, indexing, mobile usability
- Core Web Vitals & site speed fixes
- Schema & structured data implementation
- Google Business Profile optimization
- Local citation building & NAP consistency
- Site architecture & internal linking
How it works
A four-step process
Fix the foundation, then keep it healthy.
Audit
Full crawl and technical health check across speed, indexing, and structure.
Fix
We resolve crawl errors, speed issues, and structural problems.
Structure
Schema markup and local listings built out and kept consistent.
Monitor
Ongoing monitoring so technical health doesn't quietly regress.
FAQ
Common questions
Technical SEO covers how well search engines and AI crawlers can access and understand your site — speed, crawlability, indexing, structured data. Local SEO covers how well you show up for location-based searches — Google Business Profile, local listings, and location-specific content. We usually address both together since they reinforce each other.
Yes — Core Web Vitals (loading speed, interactivity, visual stability) are part of every technical audit, with fixes prioritized by impact on both rankings and user experience.
Often less of a priority, but not always irrelevant — even nationally-serving businesses can benefit from local signals if they have a physical office or serve specific regions. We scope this based on how your actual customers search.
Technical health is monitored continuously as part of ongoing engagements, with a full re-audit typically every quarter or after major site changes.
Ready to fix the foundation?
Get a free audit of your technical SEO health, local presence, and AI-citation status.